[Note: This article is part of an exclusive series about how cannabis activists can add value to today’s cannabis industry – by Amanda Reiman, cannabis activist and VP of Community Relations with Flow Kana. You can find other installments here.]
Over the past several weeks I have addressed various ways in which activists can stay engaged after cannabis legalization.
As anyone who has witnessed the transition from prohibition to legalization can attest, legalization does not solve problems so much as changes the conversations and strategies around the problems.
Shifting cannabis from a criminal justice to a public health paradigm invites opportunities that were not in play before, and also creates growing pains and transitional challenges.
However, at no other point during our lifetimes have we had such a chance to effect sustainable social and environmental change.
The eyes of the world are on cannabis, and it serves as an effective megaphone to amplify allied messaging.
However, we cannot do it alone, and to fully maximize the opportunity to change long-standing institutional paradigms, we need to connect with our allies and instill in them that this is their fight too.
What does this look like?
When allies, legislators and would-be supporters want to know what concrete steps they can take to help ensure the values from the movement endure, what do we tell them?
I have come up with some “best progressive practices” if you will, that cannabis reform advocates can share with allies and with those who want to work on the issue at the local, state and federal level.
The activist demand from across the progressive issues that cannabis touches concerning racial, environmental, gender and economic justice is very much alive.
Although the message may have changed, the role of activists post-legalization is more nuanced and varied.
Activists have a vital part to play in the private sector, the regulatory world and the non-profit world in ensuring that this industry does not go the way of other American industries.
If successful, activists can help ensure that the movement lives and thrives and that the mission does not get lost to dollar signs and the promise of economic windfall.
It’s up to us.
– This article was originally posted at Green Flower
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