An expansion of its leadership team is one of the steps that Sproutly Canada Inc. (OTCQB: SRUTF) (CSE: SPR) (FRA: 38G) has undertaken to solidify its top position as a cannabis beverage formulation company.
In December 2018, Sproutly announced that Bryan Semkuley would be joining the company as president (http://cnw.fm/587Fc). Semkuley has over 30 years of experience in leading global innovation teams. He has been a senior executive at Fortune 200 companies like Kimberly-Clark (NYSE: KMB), Labatt and Anheuser-Busch InBev (NYSE: BUD).
At Sproutly, Semkuley will focus on the execution of key strategic objectives such as becoming a foremost cannabis formulation company in the field of beverages. Some of the key steps toward the accomplishment of this goal include the development of an operational plan and tying in the different vertical divisions of sales.
Commercial innovation, the establishment of new channel relationships and product development are three primary areas in which Semkuley has extensive experience. Before joining Sproutly, he served as vice president, global innovation/industrial sector at Kimberly-Clark.
“Bryan brings significant experience in branding, marketing, sales, and most importantly global product innovation and expertise from recognized multinational consumer packaged goods and beverage companies. Our ability to continue executing on our business objectives, defining our competitive advantages, and attracting top talent to our management team and board of directors further validates our commitment to becoming a leading cannabis company with a clear focus on the beverage category,” Sproutly CEO and chairman Keith Dolo said in a news release.
Semkuley’s appointment came about a week after two late November 2018 announcements indicating that Constantine Constandis would be joining the Sproutly advisory board (http://cnw.fm/W3dUc) and Michael Bellas would join the board of directors (http://cnw.fm/veC1m).
Constandis is a global C-level executive who has more than 34 years of experience in the wine and spirits industry. He is a former senior executive with Pernod Ricard SA. His niche industry experience in brand building, sales and marketing will prove to be invaluable as Sproutly continues working toward becoming a leader in cannabis beverage formulation, Dolo said.
CEO and founder of Beverage Marketing Company, Bellas is a seasoned beverage executive who brings more than 45 years of experience in the industry, working with some of the largest global companies and brands, according to Dolo. As one of the most respected names in the industry, Bellas is expected to add tremendous value to Sproutly’s mission and future growth.
According to Sproutly estimates, the cannabis beverage industry will bring in revenues ranging between $900 million and $4.4 billion by 2024. The exact number depends on the exact market percentage that it captures. The figures don’t account for the premium market potential that is based on Sproutly’s technology for the delivery of naturally water-soluble solutions to supply cannabis-based beverages and edible products.
Sproutly is a developer of cannabis consumer products that combines advanced cultivation practices and transformational technologies to redefine the industry. The company’s Toronto-based ACMPR-licensed facility was built to cultivate pharmaceutical-grade cannabis and to supply a technological breakthrough in producing and formulating the first-ever natural, water-soluble cannabis solution.
For more information, visit the company’s website at www.Sproutly.ca
About HempWire
HempWire (HW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) HempNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, HW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. HW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, HW brings its clients unparalleled visibility, recognition and brand awareness. HW is where news, content and information converge.
Receive Text Alerts from HempWire: Text “Cannabis” to 21000
For more information please visit https://www.hempwire.com and or https://HempWire.News
Please see full terms of use and disclaimers on the HempWire website applicable to all content provided by HW, wherever published or re-published: https://www.hempwire.com/disclaimer/
HempWire (HW)
Denver, Colorado
www.hempwire.com
303.498.7722 Office
Editor@HempWire.net
Legislators in states across the country are working towards strictly regulating and/or banning intoxicating hemp…
A proposal introduced by Sen. Colleen Burton that would ban delta-8 THC hemp products is…
California recently extended a ban on intoxicating hemp products with THC that was set to…
A new poll has determined that frequent consumers of marijuana like using delivery platforms to…
The demand for plant-based proteins has increased in the last couple of years as consumer…
The CBD market in the United Kingdom has grown since the compound’s extracts were designated…